Tips | Application of high-speed inkjet technology in today’s digital Printing world
During the COVID-19 pandemic, people are more and more concerned about data security, and many people are cautious about digital transactions. Therefore, there is still a market for traditional print advertising, and sometimes it can even stand out in commercial competition. This article explores how printing service providers can use high-speed inkjet equipment to their advantage.
• The market has evolved from low-resolution monochrome inkjet print heads to high-speed, full-page, color inkjet printing systems.
• High-speed inkjet equipment can improve the production efficiency of full-color direct mail advertising. Studies have shown that full-color printing can increase direct mail advertising subscriptions and provide customers with a better overall user experience.
• Merchants can attract consumers, build brand awareness, and increase sales revenue by using personalized customization methods.
Nowadays, the rapid development of digitalization makes some people think that direct mail advertising is declining. However, in fact, high-speed inkjet technology has created many new opportunities for printing. Many consumers, even “digital natives” are surrounded by e-mails, text messages and other digital information all day long, and have “digital fatigue”, which has been exacerbated by the new crown pneumonia epidemic.
During the COVID-19 pandemic, people are more and more concerned about data security, and many people are cautious about digital transactions. Therefore, there is still a market for traditional print advertising, and sometimes it can even stand out in commercial competition. This article mainly discusses how print service providers (PSPs) use inkjet equipment to increase customer engagement and make their business more prominent.
Advantages of inkjet printing
In the past decade, inkjet printing has become an important part of printing and direct mail solutions. The market has evolved from low-resolution monochrome inkjet print heads to high-speed, full-page, color inkjet printing systems. This evolution is mainly due to the following factors:
1. Higher print head resolution
2. The ink formula is more advanced
3. There are more types of inkjet paper
4. The improvement of drying technology has reduced production costs, which is conducive to the development of high-speed digital printing systems, and provides support for other popularization applications such as advertising direct mail.
Nowadays, inkjet systems run faster and easier to operate; they have higher resolution and a wider range of applications.
Inkjet equipment can increase productivity, reduce operating costs, and enable printing service providers to better serve customers. More importantly, a new generation of technological innovation brings new functions to inkjet equipment and makes the product market more diversified. The new technology can speed up the running time of the machine, reduce the production cost, and can also be customized.
High-speed inkjet equipment can improve the production efficiency of full-color direct mail advertising. In addition, research shows that full-color printing can increase direct mail advertising subscriptions and provide customers with a better overall user experience. According to a recent market communication survey conducted by Keypoint Intelligence, full-color printing is the main reason for consumers to order direct mail advertising.
In addition to full-color printing, high-speed inkjet equipment also has the advantage of personalized customization. Research by Keypoint Intelligence shows that personalized customization can play a big role in promoting direct mail advertising. In fact, more than 52% of respondents admitted that they would spend more time reviewing personalized direct mail ads related to them. In addition, when consumers were asked about the reasons that prompted them to read print advertisements, “personalization” and related content answered most.
Merchants can attract consumers, build brand awareness, and increase sales revenue by using personalized customization methods. In addition, at the right time and through the right channels, the right content can be delivered to the target audience, which can improve the business’s ability to predict consumer subscriptions and purchase advertisements.
The high-speed inkjet system has the characteristics of cost-effective personalized customization, small batch production and version control, which is very suitable for direct mail advertising production applications. Moreover, products made by inkjet technology are affordable, which is also one of the reasons for attracting consumers.
In today’s digital age, high-speed inkjet printing systems have promoted the development of direct mail advertising to a new level. Printed products are still an important part of media promotion, and high-speed inkjet technology can produce exquisite products more than ever. Today’s consumers like products that meet their own needs, and inkjet technology can just adapt to the ever-changing needs of consumers.
