Talking about the future prospects of digital printing, where is the breakthrough point of development?

Digital printing is growing steadily, but there are also development bottlenecks

Talking about the future development of the digital printing market, China’s digital inkjet printing output accounted for less than 3% in 2016. In recent years, digital inkjet printing technology has received extensive attention and rapid development in China’s printing and dyeing industry. JD believes that according to such a steady growth rate, the market prospect of digital printing is still very good. The breakthrough point for the future development of digital printing should be how to transfer part of the production capacity of the traditional market.

Digital printing has been developing in the entire textile printing and dyeing industry for more than 20 years. Where is the promotion bottleneck? JD believes that in the textile market, traditional printing and dyeing enterprises have the following two limitations when entering the field of digital printing.

The first is cost consideration. “We have made relevant calculations. If the cost gap between traditional printing and digital printing can be controlled within 20%, then more companies will be willing to choose digital printing with flexible production models and green environmental protection. The cost gap is still very large, and such a large cost gap has hindered many traditional companies from entering the digital printing field.”

The second is print quality. On some levels, some special effects and craftsmanship of traditional printing cannot be achieved by digital for the time being. “For example, many mid-to-high-end brands of clothing are mainly made of full background or solid color, and printing only accounts for a small part. In this regard, the saturation and penetration of digital printing still lag behind traditional printing and dyeing.”

Although there are bottlenecks in development, JD is still optimistic about the development of the entire textile digital market. “The advantages of digital printing are also very obvious.” For large traditional printing and dyeing enterprises, the annual cost of plate making is a lot of money, and the storage of screen plates also requires a lot of cost.


Digital printing is energy-saving and environmentally friendly, with flexible production and high pattern development efficiency. It can flexibly respond to large and small orders, produce quickly, and at the same time meet people’s personalized customization needs. Therefore, he believes that as long as costs are controlled, more and more traditional enterprises will be willing to transform into digital printing.

The cost of digital printing will gradually decrease, and the development prospect is optimistic

JD believes that textile digital printing will be more and more recognized by the market because of its green environmental protection, clean production, and in line with the direction of the entire industry and national policies. “This is something that requires the efforts of our entire industry. Our manufacturers must invest more development resources to make more stable, more economical and efficient inkjet transfer materials, and at the same time, we must work with upstream and downstream suppliers to transfer digital The cost of printing will continue to be reduced, so as to allow the healthy development of textile digital. In addition, it is also very important for enterprises in traditional industries to have the courage to try and give opportunities to equipment manufacturers! In fact, early attempts to digitally Some companies have developed a lot of better business through digital printing.”

JD revealed that at present, good news is constantly coming in reducing the cost of digital printing. “With the development of the digital printing market and the maturity of the development and production technologies of various consumables, whether it is equipment or ink and sublimation transfer paper, the quality is getting better and better, and the price is adjusted accordingly, which will make the terminal factory use more and more cost. The lower it is, the more traditional companies will be willing to try or increase the proportion of digital printing. The current market terminal price has been reduced by 30%~50% compared with 2016.” He believes that the output of digital inkjet printing in the Chinese market has increased. , the manufacturing cost will naturally drop.

Textile and clothing is a popular consumer industry. Regardless of whether the economy is developing rapidly or slumping to the bottom, clothing will always be a necessity for people’s lives. Although the industry competition is relatively fierce, the market has been affected by the epidemic in the past two years, and the market volatility is relatively large, but everyone still has a good expectation for the textile market, thinking that this is an incremental market.

For the traditional printing and dyeing industry, we are still in awe. Maybe digital printing cannot completely replace traditional printing, but at least we can grasp a part of the market that traditional printing cannot. If we can do a good job in this part of the market, the development of digital printing There is still a lot of space!

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