If there’s one thing that makes a poster eye-catching, it’s the color quality and print texture that separate the mediocre print from a high-end one. As part of a marketing campaign or even for personal use, posters that don’t catch the eye fundamentally fail to fulfill their purpose as tools of diverting your attention. Better prints that are easier to read and color patterns that are vibrant enough to induce an actual emotional response can only be produced using dye sublimation and no other method of printing.
What’s wrong With Typical Printing Methods?
Your typical inkjet or laser printers use the primary colors to generate the rest of the colors across the entire color spectrum. There’s a fundamental problem with this method of printing—the colors produced don’t have the same amount of depth or vibrancy when you finally use them to print out your posters. Whether it’s on paper or fabric, inkjet and laser printers don’t capture the full resolution or color vibrancy of the image because the printer is incapable of mixing colors in a way that it fully captures those in the original image.
Since other printers are incapable of mixing colors in compositions to mirror the colors as present in your digital image, the poster will lose its eye-catching characteristics. As such, they won’t induce the same emotional or cognitive response that you’d like from your posters. At best, these posters will fall just shy of the actual image or text you’d want to be printed on them.
There are other disadvantages to using conventional printing methods—the print doesn’t last for long periods, and it fades when the fabric is washed.
How Dye-Sublimation Achieves Better Print Quality
As far as the color quality of dye-sublimation goes, it outstrips that of conventional printing techniques. Dye sublimation doesn’t use the primary colors to generate all the other colors—it captures colors much like a chemical image does. You know how pictures produce the entire color spectrum without any distortions? Dye sublimation does the same thing because sublimation inks or dyes use the same colors as present in the image you intend to print out.
Since the dye is trapped in transfer material fiber, there’s no risk of fading, and the final print is as close to the digital image as possible. Dye-sublimation creates the closest possible copy of the full vibrancy of colors as caught in your images. Additionally, the color doesn’t fade, nor does it wash away—making dye sublimation a far better method of printing posters such that you capture the full depth and texture of the colors you intend to print.
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